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Marketing and Advertising Services
At Hurray, we believe smart, strategic advertising is the only way to sell to a planet of jaded cynics who believe they've heard it all.
We also believe smart, strategic advertising is the end result of all departments: creative, account planning, media, interactive and account service - working together toward a common goal: making our clients more successful.
Hurray is one of the respectful company in Sydney to offer account planning, which combines a passion for research with the unique perspective of your customer in order to build your brand.
Our media specialists look beyond the numbers at the societal and lifestyle forces that affect how, and when, and where your messages are sent, received and acted upon.
Our account management philosophy is one of total immersion: understanding your business, your goals, your strategy, and then making sure that they are reflected and addressed in the work.
Rather than limiting our creativity, we find that this strategic direction liberates us to do exciting work; to take chances and be bold in the execution, secure in the knowledge that our strategic rationale is rock-solid.
The result? Ads that are so smart, so strategic, so on-target and effective, you'll swear you did them yourself.
Delivering synergy and economy
Hurray is uniquely qualified to help you translate our data and analysis into marketing materials and initiatives that are powerful and relevant to your key audiences.
With a wealth of experience in the small and medium businesses, our multi-disciplinary team effectively weaves our marketing tactics into a strategically coordinated effort; advertising supports public relations, public relations supports direct marketing, direct marketing supports advertising. All of your materials and messages speak with one powerful voice, driven by strategic data, sharpened by imagination and creativity; a seamless integration of insight and execution.
It's like hiring an advertising agency. And a public relations firm. Only smarter, and more cost effective.
A full range of services
Creative Services
- Creative concepting
- Copywriting
- Art direction
- Graphic design
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Strategic Marketing Services and Planning
- Strategic planning team leadership
- 24/7 client communications
- Constant updates on work-in-progress, plans, costs and effectiveness
- Responsibility for budget control
- Coordination of measurement tactics/reporting
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Account Planning
- All facets of qualitative and quantitative research
- Advertising effectiveness and impression studies
- Attitude/usage studies
- Audience research
- Benchmark studies
- Brainstorming/idea generation
- Brand equity analysis, brand loyalty studies, brand positioning, brand image development and brand image tracking
- Business and marketing plan development
- Census analysis
- Communication strategies research
- Competitor analysis evaluations
- Copy development and testing
- Customer satisfaction and recovery testing
- Demographic analysis and profiling
- Ethnography
- Focus group moderation and analysis
- Forecasting/trend research
- In-store research and intercept studies
- Lifestyle segmentation/cluster research
- Segmentation studies
- Panel studies
- Psychographic research
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Media
- Planning, research and analysis
- Buying
- Negotiation of added value and merchandising
- Stewardship and posting
- Media relationship management
- Media budget maintenance and billing
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Media Relations
- Publicity
- Editorial writing
- Comprehensive public involvement programs
- Media event design and coordination
- Crisis public relations planning
- Community/employee/stockholder relations programs
- Special events and promotions
- Internal/external publications (newsletters, annual reports, etc.)
- Research analysis and tracking of results
- Product launches
- Trade shows/promotions
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Interactive Services
- Analysis and counsel on current web presence
- Design/architecture
- Content management
- Seamless integration with overall marketing plan
- Complex e-commerce functionalities
- Landing page optimization
- Search engine marketing
- Hosting services
- Questionnaire design and writing
- Production Services
- Art production
- Art buying
- Printing coordination
- Photo direction/casting/location coordination
- Broadcast production coordination
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Direct Marketing Services
- Direct marketing campaign strategy
- Loyalty programs development
- Offer testing
- Premium and incentive tests
- Segmentation analysis and testing
- List management
- Learning plans and test design
- Direct mail
- Direct email
- Newsletters
- Affiliate marketing
- Inbound sales centre scripting and management
- Sales and reservation confirmations and fulfilment
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Post-Evaluation/Accounting Services
- Daily tracking of monitoring mechanisms
- Full accounting of all expenditures, projections and updates
- Meticulous monitoring of supplier invoices to ensure accuracy
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